BVC ONLINE

BVC is a Central Coast, New South Wales based boutique liquor store that specialises in craft beer, fine wines & world class spirits.
BVC is working towards establishing a stronger online presences for the business by utilizing a multi channel growth strategy set out by the Four-Stroke Team. We are also working with BVC on website redesign and site functionality improvement to better handle stock inventory, online orders and social media communications.

INTAKE

We have worked with BVC to refresh their online branding direction. The goal of the brand refresh was to create a modern look that would be both stylish, professional, and approachable. The dense usage of dark green and soft gold, combined with the original logo, looks modern and works well as a digital asset across all of BVC's channels.

compression

Applying the new branding to the company assets was our next task for BVC. We created signage, apparel, printed flyer documents, custom QR membership portals, monthly events boards and more. The challenge was making sure that all of the pieces worked together to create a cohesive look that would appeal to the bvc target audience. We began by creating a mood board with images that reflected the feeling we wanted to convey. Then, we selected colors and fonts that would help to convey that feeling. Once we had established the basic look, we started working on individual pieces . The signage was probably the most challenging, as it needed to be eye-catching and easy to read from a distance. However, we ultimately created a design that we were very happy with. Overall, we are confident that the new branding will help BVC to attract new clients, increase brand awareness and ultimately drive sales growth.

combustion

We have created custom branded apparel and accessories for BVC which all incorporate the branding directions and have been well recieved by staff. The quality of the materials and craftsmanship is excellent, the colors are vibrant, and the overall look is professional and polished.

Exhaust

We are happy with the end result and believe that it will help BVC to better connect with their target audience. We manage the BVC social media accounts and supply and create copy and content about craft beer, and fine wine sales. Our strategy is working and we are attracting new growth and followers across facebook and instagram. The website redesign is a current work in progress, however the new sleek on brand design of the site, coupled with user friendly site functionality and an improved online store will sure to bring in sales growth. By continuing to provide high-quality content that engages our audience, we are confident that BVC will see continued success in the months and years to come.

In just the last month, our work with BVC has resulted in an 800% increase in foot traffic and customer impressions. This reach is even more impressive when considering that over 10,000 potential new clients were reached through web and social media platforms. We are excited to see the continued results of our partnership with BVC and look forward to continued growth in the months ahead.