FLOOR FOCUS

Floor Focus is a local flooring installation professional based out of the Newcastle, Hunter & Lake Macquarie regions,
With a big emphasis on quality workmanship, Floor Focus got in touch with us for a logo rebrand, business card design and a clean up of an existing website.

The rebranding process began with a comprehensive evaluation of the current logo, taking into account its strengths and weaknesses. Based on this analysis, a new direction was chosen that would better reflect the mission and values of the association.

As part of our rebranding process, we met with Floor Focus to get some ideas for the development of our new logo identity. We asked Floor Focus a series of design-related questions that helped us create a clear picture for the vision of the new branding. Their answers helped us narrow in on the right colors, fonts, and overall look for the new brand identity.

After finalising key logo design concepts and having the colour palette locked down, we then began to apply those designs to business cards, social media icons & headers and eventually to the website refresh. The tonal blues are reassuring and professional, the font is smart and refined, and the logo is based on interlocking floor panels that replicate two joining F shapes. This rebranding project has been an extremely successful one, and we're delighted with the results. The new logo and branding communicates the right message and direction for Floor Focus and we're confident it will help them to attract new clients and grow their business. .

We applied the fresh branding to the web design, using blocks of brand colour and clean fonts with clear messaging. The result is a sleek, modern website that better reflects the company image. We also offset the branding with imagery of recent client works and logo usage to give visitors a taste of their style.

We're really proud of the work we did and we're excited to see Floor Focus's success in the future. The brand is stylish, approachable and sits extremely well within the home improvement space, it screams quality workmanship and we think it's reflective of the quality of the product. We look forward to seeing Floor Focus grow and expand into the future with their new look.