Parched is and artisanal cocktail ensemble handmade on the Central Coast.
They produce speciality cocktail garnishes, syrups, alts
Parched came to us for brand logo design, apparel concepts & custom graphics.
We set out to design a logo that would be inspired by vintage cocktail illustrations. Parched came up with the idea to use bright pinks and yellows against a white background. The lemon icon is definitely an eye-catching choice, it's playful and fun. The font choice is curvy, vintage and modern.
In the case of this particular logo, the bold colors and simple shapes make it instantly recognizable. The vintage illustrations add character and charm, while still keeping the overall design clean and legible. Perhaps most importantly, the logo manages to perfectly capture the vibe of the brand—sophisticated but fun, classic but modern.
The playful logo and bright colours work well across apparel, print and packaging and provide the consumer with a fun, eyecatching product that looks good and tastes great too. The company has a strong focus on quality, using only the finest ingredients to produce products that are both delicious and visually appealing.
In addition, the company is constantly innovating, introducing new products, flavours and packaging designs that keep consumers coming back for more. As a result, the company has built a loyal following of customers who appreciate the fun, vibrant brand and tasty kick to their end of day cocktail!
We are stoked on the Parched branding and really enjoyed working on this project. Their vision for their brand identity was clear from the start, and we loved bringing their ideas to life. The end result was a fresh and fun design that perfectly reflects their personality. We wish them all the best in the future and are confident that their new branding will help bring Parched even more success.