Smith Solar

Smith Solar is a startup renewable energy company based out of South Carolina. In order to establish themselves in a rapidly growing and very competitive industry, they knew they needed a complete branding and identity strategy from the ground up. Four-stroke creative took care of the branding, identity, and logo design, as well as creating a colour palette that would be used across all digital and print touchpoints. The end result is a modern and minimalistic branding that allows Smith Solar to stand out in a competitive market. The result is a clean, professional and modern look that reflects the company's commitment to sustainable energy solutions.


Smith Solar is a startup renewable energy company based out of South Carolina. The initial concept for the Smith brand was to create an accessible family oriented renewables brand that reflects the company's commitment to sustainable energy. It was important for the team at Smith Solar to create a logo and aesthetic that would be both eye-catching and reflective of their values.


After an extensive compression session with the client, we landed on a final concept that we believe perfectly encapsulates the essence of the Smith Solar brand. The clean lines and earth tones reflect the company's commitment to sustainability, while the playful font and sunburst motif convey a sense of optimism and opportunity.


We wanted to create a logo that would reflect the company's commitment to sustainable energy solutions, and we harnessed that power in the design. The power button icon is a strong symbol of sustainability, and the warm orange and yellow tones reflect the company's dedication to renewable energy sources. The branding strategy also included an emphasis on solar education, with the goal of increasing public understanding of the benefits of solar power. This approach is based on the concept that if people understand the value of solar energy, they will be more likely to use it. Ultimately, the goal of the Smith Solar branding strategy is to increase public awareness of renewable energy and its potential to make a positive impact on the environment.


When we set out to design a new brand for Smith Solar, we had two goals in mind: to create something that was visually stunning and reflective of our commitment to sustainability. We're thrilled with the end result. The colours are bright and engaging, and the branding communicates our dedication to environmental responsibility. We believe this project was a huge success, and we're excited to see what the future holds for our company. Thanks for helping us make it happen!

As the company grows, we look forward to supporting smith solar into the future. Our support for Smith Solar will always be based on our shared commitment to quality, innovation, and customer service. We are very pleased with the outcome of the design project and we believe it will help the company to achieve its goals. We are confident that this branding will help Smith Solar to stand out in the crowded renewable energy marketplace and establish a strong connection with consumers.


And Four-Stroke Creative is your brand mechanic.
You're not just a client. You're a partner, We're not just a creative agency. We're a group of likeminded people with a passion for crafting unique brand experiences that accelerate & excite.

When it comes to engines, the goal is always smooth operation. And at Four-Stroke Creative, we apply that same philosophy to our approach to success. Just like a four-stroke engine, we carefully plan each phase - or stroke - of a project, from intake to compression to combustion and finally exhaust.

This methodical process allows us to consistently deliver high-quality work that surpasses expectations and fuels our clients' success. And just like an engine's emissions, our impact is clean and sustainable, leaving a positive mark on the industry and community. At Four-Stroke Creative, success looks like seamless execution and lasting impact.
So why not rev up your next project with Four-Stroke Creative?
So whether you're just starting up, or your ready for a refresh, Contact us today to see how we can help fuel your brands success. Get in Touch today.

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